https://www.loom.com/share/6aed97ab687c4237b6d91b9fed745b22?sid=3e561964-77be-4819-98d4-2c48b224a099
Content pillars are useful because as you talk about those topics, the more people associate those with you.
Example: The more I talk about offer creation, the more people interested in that, are drawn to me.
PS.